Advertising firm MPG disputes the ratings figures of the Romanian Ratings Audit Bureau (BRAT)

MPG refuses to make the payment it owes the BRAT, as it is unhappy with its services * The Romanian Ratings Audit Bureau has filed a lawsuit against Media Planning Group MPG) * The Court rejected the lawsuit filed by BRAT, causing the latter to file an appeal * The head of the newspaper Monitorul de Botosani considers that the National Ratings Study SNA) is a major fraud and money down the drain Several beneficiaries publications and advertising firms) dispute the ratings numbers published by the Romanian Ratings Audit Bureau BRAT), as they feel that the data of the National Ratings Study SNA Focus) - a study conducted by the BRAT which measures both the ratings and the profiles of print publications, as well as the consumption of products and services - is subjective and does not reflect the reality in the market. continuă pe Ziarul Bursa